Postgraduate diploma in digital marketing strategies

The Postgraduate Diploma in Digital Marketing Strategies, in collaboration with Columbia Business School Executive Education, allows participants to explore impactful digital business models, principles, and frameworks. Participants will also learn how digital marketing strategies can be effectively leveraged to attract, engage with, and acquire customers across an array of digital channels.

Marketing efforts continue to evolve to meet the growing demands of the digital era. And as these efforts transform, one thing remains unchanged: customer engagement is critical to success. That’s why business models and marketing strategies must be designed to effectively attract and connect with today’s customers. In doing so, marketers can more readily identify and leverage successful frameworks, enhance brand awareness, and generate revenue. Additionally, successful marketers must be able to measure the impact of the various strategies used to understand their audience, inform future efforts, and connect with their digital customers more meaningfully.

Part 1: Digital Strategies in Business: Leading the Next-Generation Enterprise

• The Five Domains of Digital Transformation: A Holistic Framework
• From Mass Marketing to Customer Networks and New Path to Purchase
• Five Core Behaviors of Customers in the Digital World
• Platform Business Models
• Coopetition, Dis/intermediation, and Asymmetric Competitors
• Building Data as a Strategic Asset for Your Business
• Big Data at Work: New Data, New Tools, and Templates of Value
• Innovation Through Experimentation: AB Test and Minimum Viable Products
• Translating the Lean Startup to Enterprise Scale Innovation
• Adapting Your Value Proposition
• Mastering Disruptive Business Models
• Surviving Disruption: Six Incumbent Responses to a Disruptive Challenger
• Leadership and the Customer Value Imperative

Part 2: Digital Marketing: Customer Engagement, Social Media, Planning and Analytics

• Digital Advertising Mix: Key Channels and Principles
• Access Strategy
• Engage Strategy: Content Marketing, Utility, Messaging, and Brands as Publishers
• Customize Strategy: Targeting, Personalization and Marketing to a Segment of One
• Connect Strategy: Social Media, Communities and the Power of Conversation
• Collaborate Strategy: Crowdsourcing, Crowdfunding, and Open Platforms
• Making Digital Matter: Metrics, ROI, and Agile Modeling
• The Five-Step Process of Planning and Executing Your Digital Marketing Strategy
• Lessons from Brand Failures in Social Media (Optional)
• Best Practices from Brands on Social Networks
• Organizational Challenges of and Six Faces of the Near Future of Marketing (Optional)

Part 3: Capstone Project

The Capstone Project gives you the opportunity to demonstrate what you have learned throughout the program. It serves as the culminating academic experience for program participants and is the final requirement prior to receiving your certificate.

Anyone wanting to grow there career in marketing

The Average Marketing And Media salary in the UK is £33,666

Low £24,888 - High £60,001

- Degree educated

- some experience of working for a company.

• Market researcher
• Marketing executive
• Media buyer
• Media planner
• Product manager
• Sales promotion account executive
• Digital marketer
• PPC specialist
• SEO specialist
• Social media manager
• Web content manager
• Advertising account executive
• Advertising account planner
• Advertising art director
• Creative director
• Public affairs consultant
• Public relations account executive
• Public relations officer

Certificate of completion

Digital certificate - Included